For over three decades, Plumber bathware brand has been synonymous with luxury at an affordable cost. It was extremely popular with real estate developers and so trusted that it never had to promote itself aggressively.
However, with the recent influx of social media and alternative promotional platforms, Plumber felt that many brands were marketing substandard products while emphasizing features that Plumber always considered standard. As a result, Plumber decided to revisit its promotional strategy.
Plumber engaged Splat to conceptualize and craft an innovative campaign for its futuristic range of new products. Splat created a fabulous short ad film idea that included computer-generated imagery and a radical musical score for a product that wanted to promote luxury.
The result was a massive success. The ad film was shown across multiple mediums and platforms, reaching the masses like wildfire. Plumber now stands where it always deserved to be: at the top of everyone's mind.
And Splat is where it deserved to be; at the top of crafting magic.