In order to promote financial inclusion of women campaign, MFIN wanted us to create a film that highlights importance of microfinance loans for economic upliftment of low-income women groups. The campaign's tagline "Har hausle ke saath", tries to demonstrate how low-income, financially excluded women have been actively supported by India's microfinance sector for years in their efforts to engage in income-generating trade activity.
Through the film we wanted captured two aspects - one, we celebrate the confidence and resilience of women from the economically weaker sections of our society to generate income for their households, and second, we demonstrate how microfinance institutions are helping these women achieve financial freedom through collateral free, easily repayable, small loans.